Top 5 Tips on Designing Your Own Creative Sales Brochures
If you want a simple way to market your business, go for brochures. Direct mail campaigns still generate some money. It is projected that advertisers who spend $167 per individual on email sell goods worth $2,095: that is a return of 1,300%!. Printed materials go a long way in marketing campaigns, and certainly will give you advertising security for trade shows and mail campaigns.
Be Your Brochure Designer.
You do not need to be an expert in graphic design to do graphic design work. You can easily come up with an engaging brochure as long as you put your mind into it. The tips below will come in handy.
Get to Know Your Customers Needs.
Before you can start designing a brochure, you should ensure you are putting the relevant information into it. Professional designers know very well that powerful language and hitting the appropriate points can ensure that whatever your layout is, it meets your customer’s needs.
Give the frequently asked questions a thought. Also, take your strongest selling points into account and make sure that you highlight them.
Simplicity is Key.
A leaflet designer knows that it is ideal to keep things easy and streamlined. Content in the brochure rather than the shape and some other minor details. For the first round of brochures, you can adopt the simple tall two fold design. If your message is communicated and you receive a response from your clients, then consider your simple brochure effective.
Is picking out colors and fonts for the brochure a problem? Using the branding used by your business would make the brochure very efficient. Use the same color and font that you use for the shop or on the business website. This is important since it creates some consistency which helps consumers in making a connection between the colors and your brand. If you did not have a logo, create it now and use it in the brochures.
Add Some Value.
You do not want a customer to pick up your brochure then throw it away. You will need to add value to it in addition to the business information. For instance, talk about why the customer should choose your company. Could it be because you use high-quality ingredients or your years of experience? .
Do Not Forget Your CTA.
A customer gets your brochure, then what’s next? Whether you would like your client contact you for additional info or buy your products, you have to make that clear in the brochure.
A Call to action (CTA) prompts your customers to do something. Occasionally just using phrases such as “contact us now” or “see ____ for more info” can be sufficient to make them do it.
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